Working meticulously with the British Airways crew and production team. Initially tasked with designing uniforms for the above-the-wing crew members, Ozwald Boateng recognised the importance of addressing the needs of the entire workforce, both above and below the wing, to truly impact and uplift the internal morale. The project extended beyond clothing; it was about creating an energetic shift within the company. The primary objective was to design uniforms that resonated with British Airways’ colleagues, inspiring and empowering them, encouraging them to perform their roles with pride, and ensuring they felt seen and heard. The design had to reflect the airline’s strong heritage while supporting a fresh narrative of change and transcendence, all while remaining timeless.

The redesign of the British Airways uniform was a comprehensive and painstaking process. We delved deep into the psychology of the workforce’s daily experiences, recognizing that to create a lasting impact through clothing, it was crucial to understand what would inspire and empower the staff. The ideology that clothes act as armor, influencing not only how individuals carry themselves but also how they present themselves to the world, was a guiding principle for Ozwald Boateng. He aimed to provide each crew member with a near-bespoke tailoring experience, akin to what clients receive at his Savile Row boutique.