Breaking New Ground – The Road to Paris

In 1994, Ozwald Boateng made his Paris catwalk debut. Rather than send traditional invitations, he crafted a short film to introduce the show and make a bold statement. The film served as a visual invitation, sent to guests ahead of the show. It captured Ozwald’s creative vision and set the tone for what would become his signature approach: storytelling through style, movement, and image. Breaking New Ground marked the start of a journey to put British tailoring in the concept of Savile Row on the global stage.